Like all food products, the stores that carry our bars are legally allowed to sell them at whatever price point they like. We do offer a suggested price but have no control over a store's pricing. Further, our website is the only place you can get our various variety packs (not offered in stores). You also get the convenience of door to door delivery. That said, if you find our bars cheaper than our website, grab them as our goal is to get bars to people to help change the way North Americans eat!